Logo
AMA, Antiche masserie d’Apulia asked us to restyle their corporate brand, wiping their old coat-of-arms and making it shine like gold, like the extra virgin olive oil produced in their land, according to the Puglia tradition. The purpose was to integrate the brand into the American market as a luxury product due to its incredible quality. In fact, the AMA olive oil is totally organic and is made in Italy with the utmost respect for land and nature.Packaging
We developed the packaging of Explorium, the extra virgin olive oil of AMA, taking into account where it comes from: Puglia, a land of olive groves where the man has kept the wisdom of the past and keeps giving back a product of excellence of Italian gastronomy. Through these labels we tried not only to describe the quality of this “liquid gold” of the Mediterranean region, but also the professionalism of AMA and its long tradition in olive oil making, represented in the packaging by the silhouette of their historic farmhouse, headquarters of the company.
Antiche Masserie d’Apulia
The logo was printed using the “Hot gold printing” technique and the label has been enriched by embossed graphic elements.