"L’Arno" is a blog about Pisa and its citizens. It takes its name from the longest river of Tuscany, crossing the region from Falternona to Boccadarno and other important cities such as Florence and Pisa. The logotype was designed focusing on the Italian pronunciation and orthography of the name, which needs an apostrophe in order to be written correctly. This symbol was emphasized and fused together with the letter L, giving right proportions and readability to the name. The red color is that of the municipality of Pisa.