Girlie Gal Lingerie

We developed the complete visual identity for Girlie Gal, a lingerie and intimate apparel brand that targets a young, independent, and audacious female audience. The core of the project lies in the logotype, which combines a "magical" and fancy typography with the stylized shape of a daisy. This graphic fusion not only conveys a playful and modern femininity but also defines an immediately recognizable visual aesthetic.

Our work extended beyond the simple logo, encompassing the creation of the corporate identity, the design of the alternative monogram, promotional flyers, and the lingerie packaging. We also developed dedicated content for social networks, ensuring that every brand touchpoint consistently and engagingly communicates the young and carefree essence of the brand.