Christian Resta – Finanza Semplice

We managed the visual identity for the personal brand of Christian Resta, a financial consultant and accessible finance communicator (@christianresta_finanzasemplice). Beyond explaining market trends, the project defined a clear and coherent aesthetic for his communication.

The core of the identity is the official monogram, designed to sign his social content. The design merges the initials 'CR', which rest upon a growing bar chart and an upward arrow. This graphic fusion immediately communicates progress and clarity. The visual coherence was extended to the production of carousels and micro-infographics, ensuring a clear visual language for financial dissemination.